Why did we change the name of the program?

Our ambassadors do so much more than just “rep” Pura Vida. They’re our biggest, most passionate fans who help spread the word about our brand all over the world. So we wanted to give them a new name to reflect that! We also wanted to revamp the program to provide you with even more awesome content to set you up for success and give you a better overall experience. We hope you love the new program!

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